Your business is always on the hunt to find new ways to increase the demand for the vehicles you offer. It is why you must become friends with digital marketing trends.
Due to the noisy and information clogged Internet, it makes hearing what your customers want harder to do, but not impossible.
You just need to know where to look.
One of the ways to learn about your customers’ expectations is through the use of analytics and insights. Review them often and look for any patterns or new developments.
Another useful method is to look at consumers and the market as a whole. See what you can discover about what the majority deems “popular.”
Although these are fantastic ways to find digital marketing trends, choose which ones to use, carefully. You only want to use the trends your business and customers will truly benefit from.
Since many trends are happening all the time, consider which of them is best to incorporate into your online strategy.
Having a plan seems like a logical thing to possess and is needed to put trends in place. Unfortunately, 70% of marketers lack a consistent or integrated content strategy.
That is right, only 30% of marketers actually have a strategy. Therefore, if you already have one, you are ahead of the game.
To set your dealership even further apart from the competition, start using digital marketing trends, today.
5 Digital Marketing Trends Your Dealership Cannot Ignore
If this is not a well-known fact, it needs to be — The automotive industry allocates the second highest percentage of total spend on advertising. Second only to the retail industry.
If you spend a great deal of money on advertising, it is best to know where to put your dollars. Your goal is to see a real return on investment (ROI).
Furthermore, there are more organic ways to receive an ROI that cost no marketing dollars at all.
To know where to put your money or not, ensure your dealership stays up-to-date with the most recent trends. It is how you can help yourself remain in the public eye.
When your dealership learns of the current digital marketing trends, use them to make better business decisions.
5 Digital Marketing Trends
Everyone knows that content and mobile marketing are incredibly relevant and need attention.
Trends have emerged from the change in how consumers view content, buy products, and research information.
Consumers spend an average of 4.7 hours each day on their smartphones, dealerships need to find ways to use this knowledge to their advantage.
Majority of people use their smartphones as “time fillers.” These are those small “pockets” of time that occur during each day. Like, the time spent waiting at the doctor’s office or in-line for a coffee.
Not a new trend, micro-moments have been around for some time. But due to people’s increasing reliance on smartphones, they have become more relevant in recent years.
There are many different types of micro-moments that consumers experience throughout their day. On average, people have approximately 150 micro-moments daily. Some of them are known as, buy, research, and discovery moments. Consumers are overloaded with a variety of content, such as blog posts, status updates, Ads, emails, and notifications.
Dealerships must become aware of how this affects the type of content consumers are willing to accept. People use their smartphones because they can receive results, quickly. Whether they are feeling impatient, curious, or demanding, their mobile devices help. As they can give them a personalized experience and information instantly.
Again, this information is vital knowledge. Your dealership can use it to become a part of consumers micro-moments. The types of content you create and how it is delivered matters to consumers. If these two essential components are ignored, consumers will find something else to fill their “pockets” of time.Make your micro-moments count.
2. Augmented and Virtual Reality Marketing
Augmented Reality (AR), is when layers of visual information are put onto a live picture and changing the surroundings in real-time.To create an even clearer picture, remember Pokémon Go? This is a prime example of AR.
You may have even used AR today when you took a picture using a SnapChat filter, yep, these are also AR. Virtual reality (VR) uses computer-generated simulations of a three-dimensional image or environment. People can interact with simulated 3D environments, which can feel real.
But special electronic equipment is required to use it.You might also remember the popularity of the VR Helmet not too far back. This is an example of virtual reality.
When you add AR and VR to the marketing world, your dealership can reach customers in ways, like never before.
3. Live Videos
Consumers love it when brands, businesses, and dealerships use videos with their marketing. When a video is recorded, there is time for edits and changes to be made.
But people are seeking a different type of video content, today. Customers want more LIVE videos made by the people who work inside your dealership.
They expect to see and hear daily, real-life stories, in real-time. This trend continues to grow in popularity as customers want more than to watch videos. They also seek to interact with it at the exact moment it is happening.
4. AI and Machine Learning
To start, Artificial Intelligence (AI) learning is not the same as Machine learning. It is easy to see how confusion exists between the two, but there are differences. AI means that machines can perform tasks in ways that are “intelligent.” Hence the name, Artificial Intelligence.An example is that of Music-generating algorithms.
These algorithms gather data and insights to help create a theme for lyrics.Musicians benefit from the use of AI as it offers a better understanding of what audiences want. As a result, it will help them in determining more accurately what songs might ultimately be hits.
Although the words Machine learning is not interchangeable with that of AI learning, it is, however, a branch of AI.
Machine learning is based on the idea that we can build machines to process data. We also believe we can make them learn on their own, without constant supervision.
For example, American Express handles more than 25% of U.S. credit card activity and processes $1 trillion in transactions. The company also has 110 million AmEx cards in operation. They use the data, analytics and machine learning algorithms to help detect fraud in near real time. Saving millions in losses.
5. Engagement-Based Email Marketing
Some of you may already be using this trend, but if you have yet to try it, what are you waiting for? Email marketing engagement measures how your subscribed contacts interact with your email campaigns.
This helps in creating more targeted ones in the future.Your dealership can design and send emails people actually want to read based on the information gathered. Once you learn what exactly it is they enjoy about your existing emails, you can use it to create better ones.
Knowing, understanding, and using digital marketing trends can take your dealership to the next level. Ultimately, it is up to you to keep your eye on them and to ensure trends are not being ignored at your dealership.
And always remember, you must become friends with digital marketing trends.
A Digital Marketer, Brander, and Content Writer, Amanda is caught up in “all things internet.” Her purpose in sharing helpful information is to provide readers with content they can actually use.